How does Snjallræði work?

The accelerator is built around four workshops, held in both Reykjavík and North Iceland. Between workshops, teams meet online for group work and mentor sessions to get support in moving their projects forward.

The process is divided into four main parts:

Understanding – September 11–12
The first step is to understand the problem. Teams dive into user needs, the challenge they want to solve, and the context the idea springs from.

Solution – September 25–26
Next the focus shifts to the solution itself. Teams develop the idea further, test assumptions, and explore how to create real value for users and society. This workshop takes place in connection with Hönnunarþing (Design Days) in Húsavík.

Vision – October 16–17
In the third workshop, teams look further ahead. Where can the project go, who are the potential users and partners, and how can the idea grow and create impact?

Execution – November 20–21
In the final phase of the accelerator, the focus is on making the idea executable. Teams work on next steps, the business model, funding, and how the project can continue developing after Snjallræði.

The accelerator concludes with a final event on December 10, where teams present their projects and the progress they've made to guests from the university community, industry, and the innovation ecosystem.

Important dates

• August 20: Info session at Reykjavík University
• August 24: Online info session
• August 27: Application deadline
• Around September 4: Teams notified of acceptance
• September 11: Accelerator begins
• December 10: Final event